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Tips for trying times
By Ashley Forbes Kellogg
Dallas Business Journal, May 22, 2009

Business lessons from a rough 2009 continue apace. Are you learning? These examples from business executives may give pause for thought on how to survive and thrive in trying times.

America's 'new normal' - A new character for a new financial situation
By Ashley Forbes Kellogg
Dallas Business Journal, April 24, 2009

"We are in the habit of spending money we don't have, on things we don't need, to impress people we don't like." These words, or words like them, have been around for a long time.

Remaining nice in a world of cutthroat greediness has its perks
By Ashley Forbes Kellogg
Dallas Business Journal, March 27, 2009

Greed and lack of civility in business are, sadly, nothing new. Credit John Gutfreund, CEO of Salomon Brothers in 1986, for helping set the current tone for self-centered, oblivious, obnoxious behavior on Wall Street and beyond.

Grace under fire: Merging Merrill Lynch, BofA is a challenge
for the ages
By Ashley Forbes Kellogg
Dallas Business Journal, February 27, 2009

Merging Bank of America, one of the nation's top commercial banks, with Merrill Lynch, one of the largest U.S. investment banks, was never going to be easy. With two such different corporate cultures,
it was bound to be a classic attempt to mix oil and water.

The big squeeze – Spending wisely in a crunch
By Ashley Forbes Kellogg
Dallas Business Journal, January 30, 2009

This year, it’s more important than ever to get the most out of every business development dollar. Turn on the news for a few minutes as you're getting ready for work, and it's easy to start the day with a sense of foreboding. Follow each and every slumping economic indicator, and you can quickly work yourself into a full-blown panic.

Did we need a slap?
By Ashley Forbes Kellogg
Dallas Business Journal, December 19, 2008

There’s a different buzz in the air this holiday party season. People seem more heartfelt when they greet each other. Their “how-are-you’s” have taken on a more sincere tone, and they’re accompanied by small acts of kindness.

Beneath The Surface
By Ashley Forbes Kellogg
Dallas Business Journal, November 21, 2008

I was thumbing through a copy of “O” magazine this week, and on the back cover I ran across an ad for American International Group, or AIG. A little girl, dressed in a fairy-princess costume and smiling, was wrapped around the letter “I.” In the middle of the page, in huge letters, the ad read: “The organization to choose for your great, great, great, great, great grandchild.”

Recruitment & Retention in Today's Marketplace
By Mary Louise C. Hopson
Dallas Bar Association Headnotes, September 1, 2007, p. 13

Consultant Ashley Forbes Kellogg helps companies evaluate the return on investment in recruiting and entertaining. She urges companies to devote as much attention to retaining the key personnel that they have so carefully recruited, hired and trained.

Let the Holidays Begin: Strategic Entertaining for Law Firms
Dallas Bar Association Headnotes, October 1, 2006, p. 12

 What is that noise? Could it be the sound of checkbooks opening as this year’s holiday season approaches? Firms all over town – probably yours included -- are planning events now to show appreciation for their clients and their employees.. Some are over-the-top, flawlessly executed parties attended by hundreds of clients and friends; others are smaller gatherings held at law firm offices, a partner's home, or a nearby restaurant.

Two Minutes with Ashley Forbes Kellogg - ForbesRobinson Inc.
Dallas Business Journal - April 21-27, 2006

After teaching kindergarten in the Dallas area for 15 years, Ashley Forbes Kellogg decided to change her career and became a consultant to corporations on employee/client relations, change management, and executive leadership. In 2001, she co-founded ForbesRobinson, a Dallas-based meeting and events management company. In 2004, she struck out on her own, reincorporating the business as ForbesRobinson Inc. Most recently, she handled the launching of Maple Terrace condominiums and its "Party in the Penthouse" for Trammell Crow Company. She was interviewed by staff writer Cameron Stewart.

Strategic Corporate Entertaining Yields Profitable Results
March 15, 2006

Dallas, TX – Strategic entertaining may seem like an oxymoron when, in fact, it can be a powerful business tool, according to Ashley Forbes Kellogg, president of ForbesRobinson, a Dallas-based special events management company...